The Marketing major in the
Zimpleman College of Business provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales. Drake accepts the DMACC Business Transfer Major. Please use the following guide to identify appropriate course choices, such as for calculus and statistics, if you are pursuing this transfer major.Students are not required to take any or all of these courses in order to transfer to Drake but may use this as a guide to take applicable coursework for this degree program.