DRAKE UNIVERSITY


TRANSFER PATHWAYS GUIDE: MARKETING
The Marketing major in the Zimpleman College of Business provides both a theoretical understanding and a managerial/applied perspective regarding the principles of marketing and an understanding of marketing’s interaction with other functional areas of the organization. Through the selection of marketing tracks, marketing majors receive a broad exposure to the diversity of marketing activities and an opportunity to tailor the program to their own interests. Marketing tracks are offered in integrated marketing communications, direct and interactive marketing, marketing management, marketing research and sales.

Drake accepts the DMACC Business Transfer Major. Please use the following guide to identify appropriate course choices, such as for calculus and statistics, if you are pursuing this transfer major.

Students are not required to take any or all of these courses in order to transfer to Drake but may use this as a guide to take applicable coursework for this degree program.

Using Drake's Transfer Pathways Guides
Many courses from DMACC transfer to Drake; check TES for additional transfer course details. The courses listed here are required in the following majors and can be completed either before or after transfer to Drake. Students are encouraged to work with their DMACC advisor to develop a plan that utilizes as many of these courses as possible to satisfy core and elective requirements for their degree program.

General Education Articulation Agreement
Drake honors Associate of Arts (AA degrees) and Associate of Sciences (AS degrees) from the state of Iowa community college system, including Des Moines Area Community College, to complete Drake's general education curriculum (known as the Areas of Inquiry). Students must complete 60 transferable credits with a minimum 2.0 GPA to qualify.

Reverse transfer to complete the AA or AS with one or two Drake courses is also possible. If you have questions, please discuss this possibility with a Drake Admission Counselor or a DMACC advisor.

Business Core
Students study a common core of courses as well as a selected major in one or more areas of study. The following courses are required of all business majors at Drake and can be completed while at DMACC or after transfer to Drake.

Either CSC 116 or BCA 212 will fulfill the IS 044 requirement; students do not need to take both.
DES MOINES AREA COMMUNITY COLLEGEDRAKE UNIVERSITYNote?BeginEnd
ACC 131 PRINCIPLES OF ACCOUNTING I (4) ACCT 0-- ACCT-LOWER DIVISION (1.000 TO 10.000)
ACCT 041 INTRO TO FINANCIAL ACCOUNTING (3.000)
08/26/2013 
ACC 132 PRINCIPLES OF ACCOUNTING II (4) ACCT 0-- ACCT-LOWER DIVISION (1.000 TO 10.000)
ACCT 042 INTRO TO MANAGERIAL ACCOUNTING (3.000)
08/26/2013 
BCA 212 INTRO COMPUTER BUSINESS APPL (3) IS 0-- IS LOWER DIVISION (1.000 TO 10.000)
IS 044 MCRSFT OFFC TLS FOR BUS ANLYSS (2.000)
10/16/2023 
BUS 185 BUSINESS LAW I (3) BLAW 060 BUSINESS LAW I (3.000) 08/28/2006 
BUS 220 INTRO INTERNATIONAL BUSINESS (3) BUS 070 GLOBALIZATION (3.000) 01/26/2015 
CSC 116 INFORMATION COMPUTING (3) IS 0-- IS LOWER DIVISION (1.000 TO 10.000)
IS 044 MCRSFT OFFC TLS FOR BUS ANLYSS (2.000)
10/16/2023 
ECN 130 PRINCIPLES OF MICROECONOMICS (3) ECON 002 PRINCIPLES OF MICROECONOMICS (3.000) 08/28/2006 
MGT 128 ORGANIZATIONAL BEHAVIOR (3) MGMT 110 ORGANIZATIONAL BEHAVIOR (3.000) 08/31/2015 
MKT 110 PRINCIPLES OF MARKETING (3) MKTG 101 MARKETING PRINCIPLES (3.000) 08/27/2012 
Business Core Math (excluding Actuarial Science, Data Analytics & Quantitative Economics)
Students must complete the equivalent of MATH 28 Business Calculus or higher, as well as STAT 071 (Statistics 1) and STAT 072 (Statistics 2). DMACC offers equivalents of Business Calculus, Calculus 1, and Statistics 1. Students may choose to fulfill some or all of these courses at Drake.

Either MAT 157 or MAT 162 will transfer as STAT 071 Statistics 1. Students do not need to take both courses.

Students considering Actuarial Science, Data Analytics or Quantitative Economics should view the transfer guides for these majors, which have more quantitatively intense sequences.
DES MOINES AREA COMMUNITY COLLEGEDRAKE UNIVERSITYNote?BeginEnd
MAT 157 STATISTICS (4) STAT 071 STATISTICS I (3.000) 01/18/2018 
MAT 162 PRIN. OF BUSINESS STATISTICS (4) STAT 0 STAT LOWER DIVISION (1.000 TO 10.000)
STAT 071 STATISTICS I (3.000)
05/24/2021 
MAT 164 CALCULUS FOR BUSN/SOCIAL SCI (4) MATH 0 MATH-LOWER DIVISION (1.000 TO 10.000)
MATH 028 BUSINESS CALCULUS (3.000)
08/08/2018 
Marketing
These courses are specific to the Marketing major. There may be overlap with other business majors at Drake.

PSY 111/PSY 001 Intro to Psychology is required for all Marketing majors.

MKT 140/MKTG 102, JOU 167/JMC 085 and CIS 332/IS 160 fulfill coursework in distinct tracks in the Marketing major. Students should review which track they plan to pursue to make an appropriate course selection.
DES MOINES AREA COMMUNITY COLLEGEDRAKE UNIVERSITYNote?BeginEnd
CIS 332 DATABASE AND SQL (3) IS 160 DATABASE MANAGEMENT (3.000) 10/19/2018 
JOU 167 PRINCIPLES OF PR (3) JMC 085 PUBLIC RELATIONS PRINCIPLES (3.000) 09/21/2020 
MKT 140 SELLING (3) MKTG 102 PROFESSIONAL SELLING (3.000) 08/29/2016 
PSY 111 INTRODUCTION TO PSYCHOLOGY (3) PSY 001 INTRO PSYCHOLOGY (0.000 TO 4.000) 11/10/2017 
Drake's Transfer Policies
Work with a Drake University Admission Counselor to find out exactly how your credits will transfer, keeping the following in mind:

  • Students can transfer a maximum of 66 credit hours from DMACC or other community colleges. A Drake bachelor's degree requires a minimum of 120 credits.
  • A grade of C- or higher is required for all transfer coursework.
  • A minimum of 40 upper level (100-199) credits is required for Drake bachelor's degrees.
  • The last 30 credit hours must be completed at Drake University.
  • Admitted students with an A.A. or A.S. degree from an Iowa community college who have at least 60 semester credits acceptable for transfer and a minimum 2.00 cumulative grade point average will enter Drake University having fulfilled the Areas of Inquiry requirements.
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